Life Coach Bio Template

The bio is usually the second thing a prospective client reads

Somebody finds a post you wrote or hears your name from a friend, and the next thing they do is look you up. Your bio is what they find, on your website's about page, on a professional profile, or in the introduction a podcast host reads out. In a field with no license to check, it is where a stranger decides whether you seem trustworthy and whether you seem to understand people like them.

A good bio is therefore about the reader, even though it is written about you. Every sentence should help them answer two questions. Does this person understand my situation, and have they done the work to be good at helping with it?

Five sentences that do the work

The first sentence says who you help and with what, in the reader's words. "I coach people who have outgrown a career they chose at twenty-two and are not sure what they are allowed to want next." If a reader sees themselves in this line, they keep reading.

The second sentence connects your earlier life to this work. A decade in nursing, teaching, sales or management is not a detour. It is often the reason you understand your clients, so say what it taught you rather than listing job titles.

The third sentence describes how you work in plain terms. Avoid jargon such as "holistic transformational paradigm" and say what a session actually involves, for example "we spend each session on one decision and end with a step you choose."

The fourth sentence carries the credential and training, stated accurately. Name the certification and the organization that issued it. Do not describe a training certificate as a license or imply an accreditation it does not have.

The fifth sentence gives the reader somewhere to go, usually a free first conversation. Then add one human detail if you like, but keep it to a line.

Making the short version from the long one

Write the long version (around 150 words) first, then cut it to a fifty-word version for profiles and a one-sentence version for introductions. The one-sentence version is usually the first line with your name attached. Unit 8 of the life coach course covers the four things a coaching website must say, and the bio is where two of them live.

Revisit the bio whenever your specialty sharpens. The first version most coaches write is broader than the practice they end up running, and a bio that still describes everybody will keep attracting inquiries from people you are not best placed to help.

A filled-in example

Mistakes to avoid

• Starting with your own story. "My journey began when..." makes the reader wait for the part about them. Lead with who you help, and bring your story in second.
• Hiding the previous career. Readers trust relevant life experience. Say what your earlier work taught you that applies to coaching.
• Overstating the credential. Calling a training certificate a license, or implying an outside accreditation, can mislead clients. Describe it exactly as it is.
• Using the same bio everywhere unchanged. A profile, a speaker introduction and your own site have different lengths and voices. Write one long version and derive the rest from it.
• Listing every qualification you have ever earned. A long list of short courses buries the one credential that matters to a coaching client. Name your coaching training and the one or two other qualifications that relate directly to the people you help.